Tsuji noted the profits gained by adding a cute design to the shoes and hired cartoonists to design cute characters for his merchandise. In 1962, Shintaro Tsuji, founder of Sanrio, began selling rubber sandals with flowers painted on them. Ĭreation and design Yuko Shimizu was the original designer of Hello Kitty. As of 2008 there were over 50,000 different Hello Kitty branded products. A variety of products have featured the character over the years, like school supplies, clothing, accessories and toys, along with other items. The Hello Kitty media franchise has grown to include a number of animated series targeted towards children, as well as several comics, animated films, video games, books, music albums and other media productions. There are Sanrio theme parks based on Hello Kitty: Harmonyland in Hiji, Ōita, Japan, Sanrio Puroland in Tama New Town, Tokyo, Japan, and Hello Kitty Shanghai Times in Shanghai, China. UNICEF has appointed Hello Kitty children's ambassador and the Japanese government appointed her ambassador of tourism. By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. By 2010 the character was worth $5 billion a year and The New York Times called her a "global marketing phenomenon". The brand went into decline in Japan after the 1990s, but continued to grow in the international market. Hello Kitty's popularity also grew with the emergence of kawaii (cute) culture. Originally Hello Kitty was only marketed towards pre-teenage girls, but beginning in the 1990s, the brand found commercial success among teenage and adult consumers as well. Hello Kitty was created in 1974 and the first item, a vinyl coin purse, was introduced in 1975. According to her backstory, she lives in a London suburb with her family, and is close to her twin sister Mimmy, who is depicted with a yellow bow. Sanrio depicts Hello Kitty as an anthropomorphized white cat with a red bow and no visible mouth. Hello Kitty ( Japanese: ハロー・キティ, Hepburn: Harō Kiti ), also known by her real name Kitty White ( キティ・ホワイト, Kiti Howaito), is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. The seller will arrange the return pick up for these items.įor seller-fulfilled items from Sports collectibles and Entertainment collectibles categories, the sellers need to be informed of the damage / defect within 10 days of delivery.Megumi Hayashibara (1990–present), others These items are not eligible for self-return. Note: For seller fulfilled items from Books, Movies & TV Shows categories, the sellers need to be informed of the damage/ defect within 14 days of delivery.įor seller-fulfilled items from Fine Art category, the sellers need to be informed of the damage / defect within 10 days of delivery. Learn more about returning seller fulfilled items. If you do not receive a response from the seller for your return request within two business days, you can submit an A-to-Z Guarantee claim. If you’ve received a seller-fulfilled product in a condition that is damaged, defective or different from its description on the product detail page on Amazon.in, returns are subject to the seller's approval of the return. The return timelines for seller-fulfilled items sold on Amazon.in are equivalent to the return timelines mentioned above for items fulfilled by Amazon. On the basis of the technician's evaluation report, we will provide resolution. Before returning a Tablet, the device should be formatted and screen lock should be disabled.įor few products, we may schedule a technician visit to your location. Please keep the item in its original condition, with brand outer box, MRP tags attached, user manual, warranty cards, CDs and original accessories in manufacturer packaging for a successful return pick-up. Brands -HP, Lenovo, AMD, Intel, Seagate, Crucial Replacement for defective products, products with quality issues cannot be provided if the brand has not confirmed the same through a letter/email. If the product is confirmed as defective by the brand then customer needs to get letter/email confirming the same and submit to Amazon customer service to seek replacement. In case of defective, product quality related issues for brands listed below, customer will be required to approach the brands’ customer service center and seek resolution. This item is eligible for free replacement, within 7 days of delivery, in an unlikely event of damaged or different item delivered to you. Tablets (new and certified refurbished) 7 Days Replacement
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